‘Horny 4 da polls’

A Vibrant Visual Identity Rooted in Civic Engagement

Generator Collective serves as a community-based social connector, deeply rooted in civic engagement and fueled by the power of conversation. This initiative invites residents, activists, political analysts, and politicians to dissect and discuss the impacts of public policy in a manner that is inclusive and comprehensible to all. Their core mission encapsulates the spirit of fun outlets for Gen Z and Millennials. Alongside hosting inclusive public forums at local hotspots across the United States, Generator Collective organizes voter empowerment dance parties known as 'Genny Socials.' These events initiate discussions on subjects such as mass incarceration and voter suppression tactics, followed by an opportunity for attendees to dance and move, offering a sense of release.

To disseminate the inspiring vision of this initiative, Generator Collective meticulously planned a series of 'Genny Socials' that would complement Ilana Glazer’s nationwide comedy tour, "Horny 4 Tha Polls." In support of this campaign, Ilana Glazer, co-founder of Generator Collective, collaborated with ALBOE to craft a distinctive character and logo. These elements served as the visual embodiment for both the comedy tour and the 'Genny Socials.'

The Result? A captivating 8-bit animation featuring Ilana and fellow Americans engaging in ‘The Eagle’ dance move beneath a waving American flag. This animation is accompanied by a rainbow and an American-themed pixelated logo. These design assets found prominence on social media platforms and as apparel at every event venue, as well as on Ilana Glazer's Online Store.